The Pantheon A.U.R.A. Index

The first AI-driven luxury brand intelligence benchmark for HNWI audiences. Track 16 core metrics across 4 strategic pillars with 20,000+ synthetic responses per brand.

A Awareness & Affinity
U Uniqueness & Utility
R Reputation & Resilience
A Action & Acquisition

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AURA Index Scores

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Composite AURA Score